Excerpt here that describes what I have been feeling... there seems to be a large segment of the population that has been almost brainwashed by Trump.
Trump is very, very smart. Trump for 50 years has learned how to use people’s brains against them. That’s what master salesmen do. There’s a certain set of things they do. The first is repeat. Advertisers know this. You turn on your TV, and the same ad comes on over and over and over. The effect on the brain of repetition is that when you hear something it’s understood through the neural circuitry in your brain; it has to become activated. The more it’s repeated, the more that circuitry is activated, and every time it’s activated the synaptic connections become stronger. What that means when they become stronger is two things happen. One, they’re more likely to fire — it’s easier to get those ideas out there if they’re firing — and two, if you hear them often enough they become part of what’s fixed in your brain. They become part of what you naturally understand, and you can only understand what your brain allows you to understand.
Repetition is a way of changing people’s brains. What Trump was doing all through the nomination campaign was that every day he managed to get on TV, and he would repeat different things that activated the same moral framework, and it really worked. In addition you have particular frames that were repeated: “Crooked Hillary,” “crooked Hillary,” “crooked Hillary,” over and over. There wasn’t anything Hillary did that was crooked. But he kept saying it until people believed it. And they believed it because it was heard enough times to strengthen the neural circuitry in their brains. It wasn’t just stupidity. It’s simply the way brains work.
Another thing he used was grammar, as in “radical Islamic terrorism.” What does “radical” mean? Radical means not part of what is normal and healthy and so on, but something on the fringe, number one. Two, terrorists – people who are out to get you, right? If you modify terrorists, there are two ways in which you can do it. There are two forms of applying adjectives to nouns, and the classic example is “the industrious Japanese,” which assumes either that all Japanese are industrious, or that there are some and I’m picking out those. But the idea that they’re all industrious is activated.
In this case, the idea that all people who are Islamic are terrorists is activated. And they’re radical. If you say that, it’s not like you’re picking out the tiny proportion who happened to be terrorists and radical. You’re saying it about everybody. That’s part of grammar. He is using grammar to get his point across, to get his worldview across, and then criticizing Clinton and Obama for not doing it, as if not saying it is not recognizing the threat.